Personal Branding for Founders, Leaders, and Teams

What is Leadership Legend?

A process to build leaders into legendary storytellers.

FOUNDER-MARKET FIT

Leadership Legend reveals the alignment between background, expertise, passion, unique insight and origin story to the goals of the start-up. Founder-Market fit is a signal to investors that the founder has the capability and drive to build a sustainable, high-growth business in a competitive environment. 

EXECUTIVE VISION

Leadership Legend activates the executive’s vision by conveying the strategic direction, inspiration, and alignment toward common goals. A clear, compelling personal story drives innovation, motivates employees, and ensures long-term organizational success.

TEAM PURPOSE

Leadership Legend galvanizes a shared sense of purpose uniting team members and fostering collaboration, commitment, and motivation. It aligns individual efforts with organizational goals, enhances morale, and creates a cohesive culture that drives productivity, innovation, and long-term success.

The Leadership Legend Experience

Leadership development, personal journey and storycrafting program

 
 

"Leadership Legend was equal parts tipping my chair back too far and that wonderful, freeing sensation of catching myself before the fall, swinging back to safety. The journey of Leadership Legend under the team's storybuilding direction was exciting, empowering and electric. They guided me to craft my story and find my voice."

—Scott, Chief Creative Officer and Chief Marketing Officer

 
 

"It wasn't until my immersive Leadership Legend experience that I realized how the low points in my life prepared me to be the authentic, powerful leader I've become.”

—Pamela, Founder and Chief People Officer

 
 

"Leadership Legend is a leadership development course, a personal journey and a storycrafting intensive all in one. It revealed to me the surprising--and empowering--connections between key decisions I've made in my life and how they influenced my overall professional trajectory.

—Elaine, Founder and Chief Program Officer

 
 

"Thanks to the creative methodology of Leadership Legend I saw for the first time how each of the individual decisions and moments of my career built to a cohesive narrative.”

—Sharon, Executive Vice President of Brand Experience

Generate trust from your most difficult and vulnerable moments.

Trust in leaders and institutions is at an all-time low.
Remote work and crises have left teams feeling fragmented and uncertain. People need reassurance, unity, and inspiration; the kind that comes from human engagement. People are searching for stories that connect them to leaders they can trust and follow. Sharing your Leadership Legend sparks hope and drives commitment.

“How you remember and explain your path to leadership matters.”

—Harvard Business Review

Storybuilding tailored to your needs.

ONE-DAY INTENSIVES

A focused, one-day intensive Leadership Legend session designed to deliver a powerful narrative. Ideal for busy leaders who need to prepare for roadshows or kickoffs or important customer meetings.

TWO-DAY WORKSHOPS

A two-day workshop where leaders and team members share space to craft impactful leadership stories – fostering team unity, enhancing communication, and building trust through shared narratives and meaningful storytelling exercises.

LEARNING PROGRAMS

A structured, multi-session curriculum that consists of a mix of lectures, peer-learning sessions, and individualized coaching. This instructional approach is ideal for leadership development programs or start-up incubators.

Proprietary Approach + Hands-On Coaching + Leader = Leadership Legend

The force of Leadership Legend stems from the combination of a proprietary six-step storybuilding methodology, guided by skilled coaches and enriched by each leader’s unique life experiences. Whether delivered through customized workshops or individual engagements, in-person or remote, Leadership Legend transforms significant personal and professional moments into compelling, professional-grade leadership stories that inspire others. Throughout the process, participants uncover new meaning and purpose within their own experiences.

Ideation

Elaboration

Annotation

Integration

Application

Articulation

Testimonials

 
 

"Leadership Legend is a leadership development course, a personal journey and a storycrafting intensive all in one. It revealed to me the surprising--and empowering--connections between key decisions I've made in my life and how they influenced my overall professional trajectory. The Leadership Legend team's seamless, step by step methodology and personalized coaching produced a powerful finished product: my own leadership story. And then they took it the next step and showed me how to tailor that story to the needs of any audience. The experience of working with the team was exhilarating, and the legend I created has given my leadership a new, compelling narrative to share with others."

—Elaine, Founder and former Chief Program Officer

 
 

"Thanks to the creative methodology of Leadership Legend, I saw for the first time how each of the individual decisions and moments of my career built to a cohesive narrative. Under the team's inspired guidance, I discovered how thoughtful career choices and calculated risks combined to create greater personal and professional growth. To have your own story revealed in this profoundly new way feels like a kind of superpower - one I can't wait to unleash on the challenges ahead."

—Sharon, Executive Vice President of Brand Experience

 
 

As business leaders, we often define ourselves by our titles, our companies, our accomplishments. While those labels describe what we do, they fall short of communicating who we are. It wasn't until my immersive Leadership Legend experience that I realized how the low points in my life prepared me to be the authentic, powerful leader I've become. In the team's careful hands, the truths were unearthed and the whole beautiful, messy, completely unique story unfolded. I've shared my Legend from the stage with hundreds of leaders and know there's no going back to the old version of describing who I am."

—Pamela, Founder and Chief People Officer

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Leadership Legend Offerings

Leadership Legend provides two types of engaged storybuilding, each tailored to the needs of clients – executives, founders, aspiring leaders, and teams. Additionally, Leadership Legend provides editing, scripting, presentation building, and graphical storytelling production.

LEADERSHIP LEGEND COHORT

Group or cohort setting for creation of individual stories. Typically, these are from 5-10 individuals with each cohort. All participants develop their own unique Legend.

LEADERSHIP LEGEND INDIVIDUAL

Individualized, one-on-one development of a Legend. The Executive Legend engagement consists of a full-service story development on behalf of a senior executive.

Revealing Your Legend

Leadership Legend is a team of writers and editors, coaches and instructors who ask loads of questions to connect the experiences of one’s life into an authentic, personal brand story. It is a new kind of experience for many. One of vulnerability and intensity and pushing outside of comfort zones. But one in which each step in the process is incremental, building seamlessly through memories or vignettes toward a cohesive personal legend.

About Us

Built from the founders’ experiences in brand marketing and creative writing, the Leadership Legend model blends best practices from strategic communication, advertising, and storytelling to craft authentic, compelling narratives. The program empowers individuals to articulate their unique value, connect emotionally with audiences, and build a memorable, consistent brand that inspires trust, fosters engagement, and drives meaningful connections across personal and professional platforms.

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